How to Control Kids & Games Channels in YouTube Ads Using an Exclusion List
In this blog, we'll explain how to control where your YouTube ads appear by excluding kids and gaming channels, ensuring your ads are shown to the right audience.
Running YouTube ads is an effective way to reach your target audience, but if you're not careful, your ads might end up being displayed on kids' and gaming channels—wasting your budget and lowering your ROI. Many advertisers struggle with their ads appearing on irrelevant channels, leading to poor engagement and low conversion rates. Fortunately, you can prevent this by using an exclusion list.
In this blog, we'll explain how to control where your YouTube ads appear by excluding kids and gaming channels, ensuring your ads are shown to the right audience.
Why Exclude Kids & Games Channels from Your YouTube Ads?
While YouTube gaming and kids’ channels attract massive audiences, they may not align with your advertising goals. Here’s why you might want to exclude them:
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Irrelevant Audience – If your business doesn’t cater to children or gamers, showing ads on such channels will likely result in poor engagement.
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Ad Budget Wastage – You might be paying for clicks and impressions from viewers who have no interest in your product or service.
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Compliance Issues – Some industries, like finance or health, have restrictions on advertising to minors, making exclusion essential.
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Higher Conversion Rates – Filtering out non-relevant traffic allows you to focus on audiences more likely to convert.
How to Exclude Kids & Gaming Channels in YouTube Ads
YouTube’s placement exclusion feature allows you to block specific channels from displaying your ads. Here’s how you can do it:
1. Gather a List of Channels to Exclude
To save you time, we’ve compiled a comprehensive list of 80,000 kids & gaming channels that you can exclude from your campaigns. Check out the full list here.
2. Access Your Google Ads Account
Log in to your Google Ads account and navigate to your campaign settings.
3. Go to Placement Exclusions
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Select the campaign or ad group you want to apply exclusions to.
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Click on Placements in the left-hand menu.
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Choose Exclusions and then click on Add Placement Exclusions.
4. Upload the Exclusion List
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Copy and paste the list of channels you want to exclude.
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Alternatively, upload a CSV file containing the excluded channels.
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Click Save to apply the exclusions.
5. Monitor & Optimize
Regularly check your campaign’s performance and adjust your exclusion list as needed to ensure your ads appear on the most relevant channels.
Final Thoughts
By leveraging an exclusion list, you can ensure that your YouTube ads reach the right audience, maximizing engagement and ROI. Instead of wasting your budget on kids and gaming channels, focus your efforts on placements that align with your business goals.
To make the process easier, check out our curated list of 80,000 kids & games channels that you should exclude from your campaigns. This will help you optimize your advertising strategy and achieve better results.
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