Can eyeliner packaging boxes be eco-friendly?

An important product employed in eye makeup includes eyeliner. The product is available in various forms including liquid, gel, powder, as well as cake. The right eyeliner can enhance ones eyes making them look more beautiful. The product is used by many people and there are even many cosmetic brands that are manufacturing it. It is important that the eyeliner reaches the customer in good-condition and it should be advertised effectively to potential customers. The eyeliner boxes can play a role here when a brand designs them so that they are strong and able to attract the consumer base. Nowadays there are many eco-conscious customers as well who want brands to consider the environment in all their operations including when designing packaging.

Sustainable brands are able to get a larger consumer base and draw people's attention to what they are selling. Therefore it is important to design packaging for eyeliner that is eco-friendly. Read on to find out if this is possible:

Choose packaging materials wisely

It is possible to end up with sustainable packaging that is strong and able to protect the eyeliner from getting damaged in any way. This packaging can be gotten when sustainable materials are chosen to make it.

A brand needs to look for those materials that will help it get a sturdy box which will not damage the environment. The packaging may be recyclable, reusable, renewable, and/or biodegradable for instance.

Some packaging materials that are able to be considered here include cardboard, corrugated cardboard, Kraft, for instance. These materials can help create a box that will effectively protect the eyeliner so that customers can get it in the condition they are expecting.

Consider packaging dimensions

When the dimensions of custom eyeliner boxes are kept in mind it is possible for a brand to get eco-friendly packaging. The product must be able to fit properly in the box and not be oversized or really small.

Oversized packaging will result in a brand using more packaging material that is not required. This packaging will take up more space when being transported therefore costing the brand more and leading to more pollution. The packaging that is really large even frustrates consumers. The packaging should not be extremely small as well because it will be difficult to place the eyeliner in it and the product is more likely to get damaged.

Smaller packaging that is the right size lets a brand transport more items at one time. This limits emissions. Due to the packaging being the right size, the product will probably not get damaged during transportation therefore resulting in lesser returns and more customer loyalty.

The shape of the box is important here as well. It must be such that the eyeliner product fits in the box comfortably.

Sustainable inks

Eyeliner is a product used to make people look more beautiful and its packaging must be designed to convey this message. However it is important to design custom eyeliner boxes carefully so that the packaging remains sustainable and is not tough to recycle for instance.

Sustainable inks can be considered here as they allow a brand to end up with unique and attractive packaging that aims to be eco-friendly at the same time. For instance soy-based inks can be considered here as soy is said to be a renewable resource. During recycling this ink may be simpler to wash off the box as well.

There are other options available as well including algae ink, vegetable-based inks, etc. A company can choose the right one according to its budget and the way it wants to design the packaging.

Consider bulk packaging

A brand aiming to help limit packaging waste and pollution can consider ordering wholesale packaging. When a company does this it will get many boxes at one time as the packaging will be transported or shipped in bulk, limiting pollution.

There are even other benefits that a company may get when it orders bulk packaging. A packaging manufacturer may have a deal or discount that the client can take advantage of and get high-quality packaging and that at a reasonable cost when it is ordered in bulk.

From the above description it can be seen that it is possible to get eyeliner packaging that is eco-friendly. A brand will need to select high-quality sustainable packaging materials here and choose to design the box with sustainable ink. The packaging should be the correct size and shape so that extra packaging material is not used. It is a good idea to even consider getting wholesale packaging if it benefits your business. The packaging will be sustainable and so not pollute the environment as much as other packaging options. The many eco-conscious customers will be drawn to the brand that is sensible and responsible and opts for “green” packaging solutions that conserve natural resources and limit pollution.